Reflective Shopper - More than a bag
Keep your customers visible for traffic during the darker period of the day.
Keep kids visible for traffic during Halloween night.
Educating kids to become more sustainable through their creativity.
International federation of pedestrians
A high percentage of pedestrian collisions and deaths occur when lighting conditions are low. There are a number behavioural measures that make pedestrians more visible to motorists, especially during dusk, dawn, and at night. Adding reflective materials basic measures to increase visibility of pedestrians.
World health organization
More than 270 000 pedestrians lose their lives on the worldís roads each year accounting for 22% of the total 1.24 million road traffic deaths. WHO is calling on governments to take concrete actions to improve the safety of pedestrians.
National highway traffic safety administration
70% of accidents involving pedestrians and cars occurs after 6 PM 73% occurs i urban environment
2014 Global road safety partnership
2 out of 6 Key Risk Factors affecting children as they make their way to and from school could be improved by increasing visibility : Children crossing roads Children walking along roads
United nations road safety org.
Pedestrians and cyclists are at higher risk of not being seen when they share the road with motorized traffic, especially when street lighting is poor. Simple measures like wearing colourful clothes and using reflecting accessories and vehicle parts can make you more visible to all road users